Forest Footprint Disclosure Annual Review 2012
Forest Footprint Disclosure Project (FFD) is a special project of the Global Canopy Programme, initiated in 2008. FFD engages with private sector companies to ask them to disclose their current understanding of their ‘forest footprint’ based on exposure to five key commodities – soy, palm oil, timber, cattle products and biofuels – in their operations and/or supply chains. All of these commodities have the potential to be sourced from recently deforested land. FFD goes beyond simple disclosure and acts as a catalyst for investors to really engage with the companies in their portfolios on this issue. In 2012, the Forest Footprint Disclosure Request was sent to 450 international companies, 100 of which responded. This fourth Annual Review describes the findings of the Disclosure Request based the responses of the 100 participating companies and provides some context on the current issues and concerns surrounding forest risk commodities.
5.1.2013

Global Forest & Trade Network Annual Report 2012
The Global Forest & Trade Network is WWF’s initiative to combat illegal logging and drive improvements in forest management while transforming the global marketplace into a force for saving the world’s valuable and threatened forests. By strengthening the links between companies committed to achieving and supporting responsible forestry, GFTN creates market conditions that help conserve forests while providing economic and social benefits to the businesses and people that depend on them. GFTN’s Annual Report 2012 reflects upon the successes within the program and progress in responsible forestry and trade during Fiscal Year 2012 (July 2011 – June 2012).
5.1.2013

Rethinking Recycling
Recycling paper is a great way to reduce our environmental footprint — but how we put that fiber to use is not a simple one-size-fits-all solution. This 38-page booklet provides an easy-to-understand, science-based explanation of the environmental and economic factors involved in paper recovery and recycling.
5.1.2013

2013 Green Gap Tracker
In their annual survey, Cone Communications tracks consumer attitudes and behavior related to environmental marketing claims.
5.1.2013

What Happens to Cellulosic Fibers during Papermaking and Recycling?
Both Reversible and irreversible changes take place as cellulosic fibers are manufactured into paper products one or more times. This review considers both the physical and chemical changes. It is proposed that by understanding these changes, one can make better use of cellulosic fibers are various stages of their life cycles, achieving a broad range of paper performance characteristics.
5.1.2013

Comparative life cycle assessment of certified and non-certified wood - Final Report
This study by Quantic demonstrates that companies can measure and minimize the environmental footprint of the wood-based products they are sourcing, as it confirms that it is possible to quantify to a certain extent the impact differential between certified and non-certified forest products within Life Cycle Assessments (LCA).
5.1.2013

Biomass Carbon Neutrality
The concept of carbon neutrality is important in public policy efforts to address climate change and potentially affects the forest-based industry. Depending on how carbon neutrality is understood and applied, policies may favor or disfavor the use and development of forest products and may affect traditional as well as emerging uses of forest products and biomass. To help understand the debate, this issue brief explains the biomass carbon cycle, illustrates the benefits of using forest products and introduces the basics of carbon accounting.
4.25.2013

Currently, about 10 percent of the world’s forests are certified, and 40 percent of these certified lands are in North America.
SFI and FSC Certification in North America — A Summary Comparison Sustainable Forestry Initiative, 2012
4.1.2013

Library Services in the Digital Age
The internet has already had a major impact on how people find and access information, and now the rising popularity of e-books is helping transform Americans’ reading habits. In this changing landscape, public libraries are trying to adjust their services to these new realities while still serving the needs of patrons who rely on more traditional resources. In a new survey of Americans’ attitudes and expectations for public libraries, the Pew Research Center’s Internet & American Life Project finds that many library patrons are eager to see libraries’ digital services expand, yet also feel that print books remain important in the digital age.
3.21.2013

2013 Mailing Industry Job Study
This EMA Foundation study show the scope and economic impact of the U.S. mail-related industries and changes since 2010.
3.21.2013

The Next 100 Years of Forests in the U.S. – Growing the Forests We Want and Need
This report explores five major factors that have significantly influenced past forest trends and conditions – changes in land ownership, shifts in land use patterns, emergence of land management professions, improved wood utilization and forest productivity technologies, and the growth of a diversified domestic forest dependent industry.
3.21.2013

Impact of Consumer Attitudes on Sustainability Practices Within the Paper Industry: The Moderating Role of Digital Media (Executive Summary)
Steven Williamson, University of North Florida, et.al., 2013 This study sought to link consumers’ attitudes to purchasing behaviors to identify their perceptions of the paper industry’s efforts to create sustainable business practices. Specifically, the study examined the impact of consumer knowledge of environmental practices on their perception of the sustainability performance of the paper industry by focusing on four categories: the destruction of trees, sustainable raw material usage, sustainable production processes, and the environmental impact of digital media.
3.15.2013

Family Forest Owners Rule! (Forest History Today, Spring/Fall 2011)
The largest issues facing forests in the United States are no longer about public lands. The public still wants the same things envisioned by the Weeks Act—water protection, timber supply, aesthetics, and recreational opportunities (U.S. Forest Service 1913)—but the focus must now be on the lands whose fate is more uncertain. We have entered a new era, the era of private forest conservation.
3.15.2013

Forest Resources of the United States
This report provide data on U.S. forestlands in support of the Forest and Rangeland Renewable Resources Planning Act (RPA) mandated by the U.S. Congress in 1974. This report focuses on the status, condition, and trends in the nation’s forest resources.
3.1.2013

Family Forest Owners of The US: 2006
This report summarizes results from the U.S. Forest Service’s National Woodland Owner Survey of the estimated 10 million family forest owners who own 264 million acres (35 percent) of forest land in the United States. It includes information collected between 2002 and 2006 on family forest owners’ forest holding characteristics, ownership histories, ownership objectives, forest uses, forest management practices, preferred methods for receiving information, concerns, future intentions, and demographics.
3.1.2013

Living Planet Report 2012
We are all familiar with the stark array of graphs that detail how we are sapping the Earth’s resources and resilience. This 2012 edition of the Living Planet Report tells us how it all adds up – the cumulative pressure we’re putting on the planet, and the consequent decline in the health of the forests, rivers and oceans that make our lives possible.
3.1.2013

Kids and Family Reading Report
In the fourth edition of the Kids & Family Reading Report™ a national survey, kids age 6-17 and their parents share their views on reading in the increasingly digital landscape and the influences that impact kids’ reading frequency and attitudes toward reading. The survey shows that overwhelmingly, children who read ebooks still read primarily print books for fun.
3.1.2013

Sappi Fine Paper North America's 2012 Sustainability Report
Sappi North America releases its annual sustainability report.
3.1.2013

Environmental Labels and Declarations: How ISO Standards Help
In this booklet, the ISO outlines how its standards help manufacturers and consumer representatives ensure that environmental claims can be trusted. It provides an introduction to the ISO 14020, the globally recognized series of standards for environmental labels and declarations.
3.1.2013

Utilization of Harvested Wood by the North American Forest Products Industry: Understanding and Supporting the Benefits of Zero-Waste
October 8, 2012. The term “waste” is largely obsolete in the context of today’s North American forest products industry. Logs brought to U.S. and Canadian sawmills and other wood products manufacturing centers are converted almost totally to useful products, leaving little to no waste. But it hasn’t always been this way. This report by Brakovich and Fernholz chronicles the advancements that led the industry to this achievement.
2.12.2013

2012 SFI Scorecard Report
This scorecard provides a snapshot of Sustainable Forestry Initiative Inc.’s progress in 2012.
2.7.2013

Comparing Forest Certification Standards in the US: Part 1
The American Consumer Institute (ACI) Center for Citizen Research issued this report that compares competing forest certification systems. The report examines the actual implementation of forest management practices compared to management plan claims, particularly by the Forest Stewardship Council (FSC). It encourages customers to question FSC's claims before spending more for FSC-certified products
1.31.2013

Kids and Family Reading Report
We are pleased to share with you the findings of the Kids & Family Reading Report, 4th Edition, Scholastic’s biannual study of children’s and parents’ attitudes and behaviors about reading.
1.29.2013

A Research Study on Textbook Recycling in America
In late 2010, the National Wildlife Federation was awarded a grant from the McGraw-Hill Companies to develop and conduct a pilot textbook recycling project which would benefit McGraw-Hill’s sustainability commitment, NewPage Corporation’s desire to increase recovered fiber in the U.S., and National Wildlife Federation’s (NWF) environmental education and sustainability programs, Eco- Schools USA and Campus Ecology. This report highlights the lifecycle of textbooks, from production through disposal, and provides needed information and recommendations to various interested sectors on how they might establish a textbook recycling program at their school, university,
1.25.2013

Future of America's Forests and Rangelands
The 2010 Resources Planning Act (RPA) Assessment summarizes findings about the status, trends, and projected future of forests, rangelands, wildlife and fish, biodiversity, water, outdoor recreation, wilderness, and urban forests, as well as the effects of climate change upon these resources. The outlook for U.S. resources is largely influenced by a set of scenarios that have varying assumptions about global population and economic growth, global wood energy consumption, U.S. population and economic growth, land use change, and global climate change from 2010 to 2060.
1.24.2013

Differences in Reach and Attrition Between Web-Based and Print-Delivered Tailored Interventions Among Adults over 50 Years of Age: Clustered Randomized Trial
This study, published in the Journal of Medical Internet Research, found that the response to a Web-based medical intervention is significantly lower than a print-delivered intervention among Dutch people over 50 years of age, and participants with different characteristics were attracted by different delivery modes.
1.23.2013

Paper - Key Environmental Performance Indicators
This PowerPoint presentation from AF&PA includes graphs on U.S. paper industry environmental performance against the key 2020 goals (AF&PA, 2012).
1.23.2013

Environmental Product Declarations: What? Why? How?
The reality is that worldwide environmental concern is resulting in a demand from governments, businesses, and consumers for verifiable, credible information on the environmental impacts of products and services. This paper published by Dovetail Partners Inc. provides a thorough and easy-to-understand of life cycle-based environmental product declarations and how they are helping to meet this demand.
1.23.2013

Research Report on China's E-waste Disposal Industry, 2013-2017 (Overview)
With the rapid development of economy, China’s e-wastes generate at an astonishing speed in recent years. In 2010, China became the second largest producing country of e-wastes worldwide, generating 2.3 million tons of e-wastes, only second to 3 million tons of the United States. In addition, large numbers of e-wastes are illegally or legally exported to China annually.
1.23.2013

Kodak Annual Sustainability Report 2011
Kodak presents its sixth annual Global Sustainability Report, as well as its22nd public report to include health, safety and environmental performance.
12.31.2012

Sustainable Procurement of Wood and Paper-based Products
The third edition of this guide incorporates the most up-to-date developments on the legality of forest products, the latest advances in technological and data-management systems to trace and control forest product supply chains, and an expanded overview of the social implications of forest products.
12.27.2012

The Economic Impact of Privately-Owned Forests Prepared for: National Alliance of Forest Owners
Direct impacts are the initial, immediate economic activities (jobs and income) generated by an industry
12.27.2012

Towards a Life Cycle Sustainability Assessment - United Nations Environmental Program 2011
The publication uses eight case studies to illustrate how current and emerging life cycle assessment techniques are being implemented worldwide from Asia through Europe and Latin America.
12.12.2012

Biomass Carbon Neutrality
In this paper, NCASI’s Reid Miner discusses biomass in the context of biomass-derived fuels and their net zero impact on atmospheric carbon -- an important distinction between biomass carbon and the carbon in fossil fuels.
11.29.2012

The Environmental Impacts of the Mail: Initial Life Cycle Inventory Model and Analysis
The U.S. Postal Service, Environmental Policy and Programs, commissioned this life cycle inventory (LCI) model and analysis to examine the energy consumption, waste generation, and pollutant emissions associated with mail in the United States. An initial version of the model is complete, and enables, for the first time, a comparative analysis of the environmental aspects (e.g., pollutant emissions, solid waste generation) of different mail products. The model also allows the quantification of portions of the overall “environmental footprint” of the entire Postal Service.
11.22.2012

Water, Water, Everywhere and Only a Drop to Drink
This paper published by Dovetail Partners Inc., provides an overview of the earth’s water resources and points to the critical need for developing a better understanding of how we manage and recycle moisture within population regions to assure the economic provision of water for future generations.
11.21.2012

Younger Americans' Reading and Library Habits
This study from the Pew Research Center found that young Americans continue to read and use libraries. 83% of Americans between the ages of 16 and 29 read a book in the past year. Some 75% read a print book, 19% read an e-book, and 11% listened to an audiobook.
11.21.2012

Environmental claims: A guide for industry and advertisers
The first objective of this Guide is to provide the users of ISO 14021, Environmental labels and declarations — Self-declared environmental claims (Type II environmental labelling), with a best practice guide to the application of the standard and some practical examples of how the standard could be applied to environmental claims in the Canadian marketplace. The second objective is to provide assistance to industry and advertisers in complying with certain provisions of the Competition Act, the Consumer Packaging and Labelling Act, and the Textile Labelling Act, administered and enforced by the Competition Bureau, an independent law-enforcement agency of the Government of Canada that protects and promotes competitive markets and enables informed consumer choice for the prosperity of Canadians.
11.21.2012

Defra’s Quick Guide to Making a Good Environmental Claim
An environmental or ‘green’ claim is the communication of the environmental attributes of a product, service or organisation. Environmental claims are important for enabling consumers to make informed choices and drive business to improve the environmental performance of their products or organisation. But the true value of environmental claims and marketing rests on the assurance that claims are both credible to consumers, and reflect a genuine benefit to the environment.
11.21.2012

Print: Seen! Lean & Green (Book 2)
PrintCity, August 2012 This new industry reference book, Print: Seen! Lean & Green, is now available in two parts in either PDF or print form--a dual distribution strategy that reflects one of the book's basic themes, that print is one choice for the dissemination of content among many in an evolving media mix.
11.14.2012

Print: Seen! Lean & Green (Book 1)
PrintCity, August 2012 This new industry reference book, Print: Seen! Lean & Green, is now available in two parts in either PDF or print form--a dual distribution strategy that reflects one of the book's basic themes, that print is one choice for the dissemination of content among many in an evolving media mix.
11.14.2012

Magazine Media Readers are Social
The Association of Magazine Media - MPA, August 22, 2012 This benchmark study conducted by GfK MRI, for MPA, the association of magazine media, concludes that social media enhances consumption of and engagement with magazine content and enriches the magazine reading experience. Some 40% of respondents self-identified as avid magazine readers, with 95% reading print titles and 43% reading digital editions.
11.14.2012

Media Influence Insights Study (Triton Digital, July 2012)
Who do consumers trust in media? Can media influence their decisions? Is the Internet a trusted source? These and other questions were asked in a study of over 24,000 media users via Triton Digital’s Immediate Insights research platform. The study found that consumer trust in traditional media is much higher than digital media.
11.14.2012

Statement for the Record: Hearing Regarding Direct Deposit of Social Security Benefits
In the statement before the U.S. House of Representatives, Committee on Ways and Means Subcommittee on Social Security, Consumers for Paper Options presents the case for maintaining paper Social Security checks, including potential security risks of electronic transactions and the undue burden on senior citizens who do not use the internet.
11.14.2012

Growing Forests For Water
In this report Fernholz and her colleagues demonstrate how responsible forest management enhances and protects water resources.
11.14.2012

The Importance of Deep Reading
This paper by Wolf and Barzillai explores the subject of “deep reading” and attempts to answer the question, “What will it take for the next generation to read thoughtfully—both in print and online?”
11.14.2012

The True Cost Of Computers
In this analysis, Trucost Plc. calculated the financial costs for the environmental impacts of a desktop and a laptop using industry average data. They analyzed the stages of the product lifecycle — from raw material processing and manufacturing through to transportation, use by the customer and disposal or recycling.
10.24.2012

A Checklist to Help Printers Reduce and Prevent Pollution
This checklist contains a menu of practical actions a printing company can take to reduce wastes and emissions. These actions will help a company improve its environmental compliance, while also reducing its costs and liabilities from wastes. The suggestions are grouped by functional area in a print shop.
10.23.2012

Green Carbon, Black Trade
This report focuses on illegal logging and its impacts on the lives and livelihoods of often some of the poorest people in the world set aside the environmental damage.
10.23.2012

Chain of Custody Certification & Group Chain of Custody Certification
This report explains Chain-of-Custody Standards and Group Chain-of-Custody Policies of the FSC and SFI. Opportunities for continued expansion of group chain-of-custody are also discussed.
10.18.2012

Parents and Children Prefer Reading Print Books Together Over E-Books, Study Finds
“There are issues with a lot of electronic books causing a certain amount of distraction,” said Levine. “They can be very engaging but can also be distracting for young children.” The full study with links can be found here: http://www.digitalbookworld.com/2012/parents-and-children-prefer-reading-print-books-together-rather-than-e-books-study-finds/
10.12.2012

Guides for the use of environmental marketing claims (US FTC)
These guides set forth the Federal Trade Commission’s current views about environmental claims. The guides help marketers avoid making environmental marketing claims that are unfair or deceptive under Section 5 of the FTC Act, 15 U.S.C. § 45.
10.12.2012

Environmental Claims - Summary of the Green Guides
The long-awaited Green Guide is ready! Here is a user-friendly summary of the full version.
10.12.2012

The Cloud Factories - Power, Pollution and the Internet
Jeff Rothschild’s machines at Facebook had a problem he knew he had to solve immediately. They were about to melt. Link to NY Times artile: http://www.nytimes.com/2012/09/23/technology/data-centers-waste-vast-amounts-of-energy-belying-industry-image.html
9.28.2012

Forests of the Northern United States
This publication is part of the Northern Forest Futures Project, through which the Northern Research Station of the U.S. Forest Service examines the issues, trends, threats, and opportunities facing the forests of the northern United States. This report provides a broad overview of current conditions affecting forests in the 20-state region including Connecticut, Delaware, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia, and Wisconsin.
9.7.2012

Two Sides U.S. Annual Report (July 2011 – July 2012)
The past year has been a busy and exciting time for Two Sides. Our membership continues to grow as companies across the Graphic Communications Supply Chain recognize the value of speaking with one clear voice about the sustainability of print and paper. Our reach and effectiveness continue to grow, too. With our master strategy approved by the Two Sides U.S. Board of Directors and an ambitious Marketing/Communications Plan in place, we’ve effectively used in-person presentations, the news media, advertising, targeted campaigns, printed materials, social media and our website to share the news that Print and Paper Have a Great Environmental Story to Tell.
9.5.2012

The North American Forest Sector Outlook Study 2006-2030
The objective of the North American Forest Sector Outlook Study was to quantify the implications of projections of the region’s and the world’s growth in economic output, population, and the bioenergy sector for the forest sectors of Canada and the United States. This outlook study differs from previous studies of the region because it uses a global forest sector model which fully recognizes the interdependence between North America, Europe, and the rest of the world.
9.4.2012

eTextbook Spring 2012 Pilot
In October 2011, the Provosts at the Committee on Institutional Cooperation (CIC) institutions expressed interest in initiating a quick turn-around multi-institutional eTextbook pilot. The next month, Indiana University approached the Internet2 organization to put together an eText pilot for the spring 2012 semester, based on IU’s eTexts Initiative.
9.4.2012

PNEAC - Pollution Prevention Self-Assessment Checklist for Commercial Printing
Stopping pollution before it starts. Experts from industry, academia and government agree that pollution prevention means more than stopping pollutants from entering the ecosystem or cleaning them up after the fact. These methods, pollution control and waste management, fall short of true prevention, which means going to the source and reducing - or preventing - the formation of the pollutants themselves.
8.30.2012

Water Use and Treatment in the Pulp and Paper Industry
The purpose of this brief is to provide our customers and stakeholders with an overview and update on water management in the pulp and paper industry. Paper buyers can use this information to make informed decisions regarding suppliers and claims about their environmental performance. They may also choose to use the systems and tools discussed below for achieving company-specific goals related to responsible water management. The information provided herein is based on Sappi’s knowledge and expertise and is supported by many of the studies included in the reference section.
8.30.2012

Sustainable Green Printing Partnership: Fast Facts
This document provides an overview of SGP certification, what’s involved in the certification process and where to go for more information.
8.21.2012

Going Paperless is Not ‘Greener’
Two Sides encourages leading U.S. companies to follow best practices for marketing claims about print and paper.
8.21.2012

2012 AF&PA Sustainability Report
AF&PA is establishing the most extensive set of quantifiable sustainability goals for a major U.S. manufacturing industry, with a commitment to transparently report progress towards achieving those goals.
8.15.2012

State of the World's Forests 2011
The year 2011 has been designated ‘The International Year of Forests’ by the United Nations General Assembly. This builds on momentum already generated in other international arenas, such as those related to climate change and biodiversity, to bring even greater attention to forests worldwide.
8.2.2012

Managing Forests for Carbon Mitigation
The role of forests in carbon and climate mitigation may seem to be very straightforward. Since trees capture carbon as they grow and forests store massive quantities of it, it is easy to conclude that trees and forests should be treated as carbon sinks and left alone. But this kind of thinking reflects an incomplete understanding of the role of forests in carbon mitigation. In reality, forests have multiple roles to play in carbon mitigation, and forest management can help to optimize those roles.
8.1.2012

SFI Conservation Grants to Focus on Protecting Water Resources
Two prominent American research and education institutions received conservation grants from the Sustainable Forestry Initiative today to advance knowledge about working forests and water resources.
8.1.2012

New Generations Plantations Project
The New Generations Plantations Project collects knowledge and good practices in plantation forestry in order to promote better plantation management. Well designed and managed plantations can ease the strain on the planets remaining natural forests by providing fiber for timber paper, wood energy. The Project website offers a variety of case studies from various regions of the world. All available at : http://www.newgenerationplantations.com/downloads.html
7.31.2012

A Field Guide: Eco-Friendly, Efficient, and Effective Print
Print is an enriching medium that is resource intensive. When we use those resources efficiently before, during or after production, we can reduce the size of our footprint on the natural world.
7.23.2012

New Generations Plantations: Bioenergy and Carbon Report 2011
Towards 2050, the global population is projected to pass 9 billion and have a higher average income. Major systematic shifts will be needed for the Earth to sustain this many people. These include new consumption patterns that meet the needs of the poor while eliminating waste and over-consumption by the affluent.
7.20.2012

Today's Connected Traveler
A recent study commissioned by the USA TODAY Travel Media Group reveals that there is a unique continuum of how travelers consume news and information and how various platforms all play a role in their lives. The “Today’s Connected Traveler” study results show that travelers desire an all-in-one resource that offers connections to content across platforms and even in a multiplatform world, newspapers are an expected part of the travel and hotel experience. The “Today’s Connected Traveler” study was commissioned by USA TODAY’s Travel Media Group in partnership with Latitude, an international research consultancy.
7.10.2012

Sustainable Green Printing Partnership: Certification Criteria 2011
The demand for products to be produced in a sustainable manner has impacted all manufacturing industries, including the printing, packaging, and publishing industry. The Sustainable Green Printing (SGP) Partnership’s certification criteria specify the requirements for management and production operations that define a sustainable green printing operation.
7.3.2012

SFI Annual Progress Report 2012
We depend on forests for our existence, for the clean air we breathe, for the clean water we drink, for wildlife habitat, and for carbon sequestration. We depend on forests to sustain sacred places and communities. Forests also provide us with an endless stream of products that contribute to our shelter, our literacy, our energy sources, our culture, and our health, well-being and livelihoods. We know these things, yet too often we take them for granted.
6.26.2012

Impacts of Forest Stewardship Council (FSC) and Sustainable Forestry Initiative (SFI) Certification in North America
The authors of this study conducted e-mail surveys of organizations that had received forest management certification under the Forest Stewardship Council (FSC) in the United States and Sustainable Forestry Initiative (SFI) in the United States and Canada to determine if forest certification has changed forest management practices and if the changes are practically and statistically different between systems. The results indicate that forest certification prompted substantial changes in practices.
6.26.2012

Spotlight on SFI and Biodiversity
SFI Inc.'s newest brochure - Conserving Biodiversity and Wildlife Habitat - shows how the program conserves wildlife habitat, water quality and biodiversity through its standard and its support for research activities and landowner outreach. It features projects led by SFI program participants and partners that are making a difference across North America.
6.26.2012

Print Books vs. E-Books
This QuickReport presents the results of a study exploring parent-child interactions as they read print and digital books together. The study attempts to tackle some of the questions about the growing popularity of e-books among readers of all ages. How do adults and children read e-books compared to print books? How might the nature of parent-child conversations differ across platforms? Which design features of e-books appear to support parent-child interaction? Do any features detract from these interactions?
6.26.2012

State of the World's Forests 2012
The 10th edition of FAO’s “State of the World’s Forests 2012” endeavors to reinforce a fundamental truth: forests, forestry and forest products are central to a sustainable future and they must play a critical role in our successful transition toward green economy. Forests are key to fulfilling the long-term objectives of sustainability at all levels, including through the provision of essential goods and services in a green economy.
6.26.2012

National Alliance of Forest Owners: Economic Impact Report
Privately-owned forests are an important part of the U.S. economy. As working forests, they employ active management techniques (land management planning, fertilizing, planting, thinning and harvesting) to produce timber, logs, pulpwood, chips and wood fuel.
6.20.2012

Enhancing the Value of Life Cycle Assessment
Many organizations have traditionally pursued value creation by focusing on processes within their own four walls – labor costs, manufacturing, logistics and the like. However, companies can create even greater value by looking at resource use in their product life cycle across the entire value chain. This paper outlines how LCA can be used to assess the end-to-end environmental impacts of a business decision on overall value creation.
6.7.2012

A Comparative Analysis of Selected International Forestry Certification Schemes
This report examines 8 certification standards from a variety of regions and certification systems. It is found that although there are many commonalties between these standards, there are also discrepancies and inconsistencies between regions that may amount to an uneven playing field in the realm of international trade.
6.6.2012

Area Changes for Forest Cover Types in the US (1952-1997, with Projections until 2050)
This report examines land cover changes involving U.S. forests in support of the Forest and Rangeland Renewable Resources Planning Act (RPA) of 1974 (e.g., USDA Forest Service 2001), which directs the USDA Forest Service to conduct a periodic review of the Nation’s forest resources.
6.6.2012

Loss of Forest Land: A Position Statement of the Society of American Foresters
The loss of forested land is the result of numerous individual decisions, but those decisions are influenced strongly by the financial value of alternative land uses, as well as by public policy and institutional factors.
6.6.2012

Forest Certification
Multiple standards advance sustainable forest management.
6.6.2012

Towards Optimal Print: complementary print and pixel solutions
A spotlight has been placed on paper and the use of print due to environmental concern; and a push has been initiated to make everything paperless, hoping to resolve the issue. Going paperless and solely using the electronic medium does not mean there are no ramifications to the environment. Though it may not be visible, the electronic medium also impacts our forests. Significant amounts of energy are consumed by digital media and information technology, and how that energy effects our environment is just now starting to be analyzed and studied. Ways exist to make sure you are making a responsible purchasing decision, such as Natural Logic’s white paper, Towards Optimal Print: Complementary Print and Pixel Solutions. Rather than automatically declare the digital medium intrinsically superior, consumers should research the needs and best avenues for the tasks at hand. By doing so, they can maximize their responsibilities and minimize their negative impact on the environment.
6.6.2012

Consumers Still Purchasing, But May Not Be Buying Companies' Environmental Claims
Eight-in-ten Americans don’t believe companies are addressing all of their environmental impacts, and only 44 percent trust companies’ green claims. This skepticism may even affect sales. In fact, as many as 77 percent would be willing to boycott if misled, according to the 2012 Cone Green Gap Trend Tracker.
6.5.2012

To Scroll or Not to Scroll: Scrolling, Working Memory Capacity, and Comprehending Complex Texts
Results from studies by Sanchez and Wiley indicated that a scrolling format reduced understanding of complex topics from Web pages, especially for readers who were lower in working memory capacity.
6.4.2012

Medium Matters: Newsreaders' Recall And Engagement With Online And Print Newspapers
Today, journalism practitioners and scholars find themselves mired in a new debate: How has the message of the written word changed with the introduction of yet a new method of delivery?
6.4.2012

Using Neuroscience To Understand The Role Of Direct Mail
Business Challenge Virtual media has experienced explosive growth in recent years, while physical media, such as print and direct mail, has declined. The UK’s Royal Mail wanted to understand whether there are any differences in the communications effectiveness of physical and virtual media.
6.4.2012

Forests of the United States: Understanding Trends and Challenges
This report is a brief overview of the status of U.S. forests and an update to a 2006 Dovetail report titled “U.S. Forest Statistics Paint a Picture of Dynamic Growth and Renewal.”
6.4.2012

FPAC - Making The Most of Forests' Harvest:Maximizing the Paper Fibre Cycle, 2012
Eliminating waste is a growing preoccupation of consumers and industries anxious to reduce their environmental footprint on the planet.
5.2.2012

ACMA - The American Catalog Experience: Catalog Marketing’s Social Importance to American Consumers & Culture, Updated 2011
The catalog industry has a wide-sweeping impact on American culture, well beyond the economic benefits of employing millions of people, paying millions in federal, state and local taxes, and conserving energy and natural resources. The American catalog experience has significant and important social benefits to American culture and consumers.
4.29.2012

Koomey,Johnathon G.- Growth In Data Center Electricity Use 2005 to 2010, 2011
In this study, Koomey examines the rapid growth of electricity use by computer data centers. According to the study, electricity used in global data centers in 2010 likely accounted for between 1.1% and 1.5% of total electricity use, respectively. For the US that number was between 1.7 and 2.2%.
4.29.2012

NAA - Newspaper Multiplatform Usage, 2012
This 2012 NAA study, conducted by Frank N. Magid Associates Inc., shows that users of newspaper platforms are active and highly engaged with the newspaper platforms they find convenient to use, both for news and advertising content. These consumers also act on the advertising messages presented to them, in digital and print formats.
4.29.2012

EMA Foundation - Because It's Personal: A Study of Consumer Use and Preference for Envelopes, 2006.
Rumors of the death of envelopes sent by mail are greatly exaggerated. Even as we make room in our hearts and homes for online communications, Americans will continue their love affair with sending and receiving mail in envelopes.
4.11.2012

Shullman, Bob and Kraus, Stephen - Among Affluent Americans, Print Media is Tops: Death of Traditional Outlets Has Been Greatly Exaggerated, 2011
President and chief research and insights officer of Ipsos Mendelsohn show results of a recent survey.
4.5.2012

Competitrack - Black, White and Read All Over, 2012
According to advertising tracking firm Competitrack, 2D barcode usage in print ads increased drastically in 2011, from less than 0.9% in January to more than 6% in the last months of the year-- nearly a 600% increase. Competitrack says more than 2,300 U.S. advertisers used 2D codes in their ads last year. The firm monitors 2D codes in six media: print, TV, outdoor, online display, online video and opt-in email. The vast majority -- 96% of the codes --ran in print.
4.5.2012

NAA - Readers Vote, Voters Read: Voters and Newspaper Media 2012
During a very competitive campaign season, newspaper media remain an important information source for registered voters. In January 2012, NAA commissioned the respected campaign research organization, Moore Information, to conduct the American Voters Media Use Survey.
4.5.2012

28 Collected Essays - Domtar Paper Because
This publication compiles a selection of Domtar's best ads from their Paper Because campaign, and the story behind them.
4.5.2012

NCASI, Summary of the Literature on the Treatment of Paper and Paper Packaging Products Recycling in Life Cycle Assessment, 2011
A review was undertaken of methodologies used in the literature for dealing with paper recycling in life cycle assessment (LCA) studies, to provide perspective as to their strengths and weaknesses in accurately reflecting the life cycle-related characteristics of the use of recycled fibre within the overall wood fiber system.
3.14.2012

WBCSD & NCASI - The Sustainable Forest Products Industry, Carbon and Climate Change, 2007
A thorough report that reviews the environmental benefits of forest products relative to climate change. Forest products are made from renewable raw materials. They require lower fossil fuel energy inputs during their life cycle than most alternative non-wood products, are highly recyclable, and store carbon.
3.13.2012

Rotherham, Tony - Forest management certification around the world – Progress and problems, 2011
Certification to approved forest management standards is a recognized business practice. There are two international forest certification programs: the Programme for the Endorsement of Forest Certification (PEFC) and the Forest Stewardship Council (FSC). The common objective of both is to improve forest management and provide assurance to the public and customers that forest products come from sustainably managed forests and not from illegal operations.
3.13.2012

ISC, Carli, Don - Print vs. Digital Media: False Dilemmas and Forced Choices, 2010
A heightened sense of awareness about the environment has developed in recent years. In particular, feelings of guilt and concern are on the rise about the use of paper and its alleged impact on the fate of trees, forests and the environment. Are these feelings justified?
3.11.2012

AIGA - Print Design and Environmental Responsibility 7, 2003
This brochure in the AIGA Design Business and Ethics series provides designers and other graphic communications professionals with an introduction to design and print production practices that demonstrate respect for the challenges of one of the truly critical issues of our age: the balance between economic gain and environmental degradation.
3.11.2012

Telstra - Environmental Impact of Online Billing Compared with Paper Billing, Life Cycle Assessment Summary, 2008
A recent study conducted by Telstra’s Corporate Environment Group for its Online Billing Transformation Team, in conjunction with environmental consultants, URS Australia Pty Ltd. used a life-cycle approach to investigate the assumption that online billing had a lower environmental impact than paper billing. The study also sought to provide additional insights into the broader environmental impacts and benefits of online billing. The Online Billing Life Cycle Analysis report on that study was prepared by environmental consultants URS Australia Pty Ltd. This is a summary of that report.
3.10.2012

URS - Online Billing Life Cycle Analysis, 2008
This report contains the results of a comparative Life Cycle Assessment (LCA) undertaken to compare the environmental impacts from online billing and paper billing. The project has been completed to inform Telstra management and customers about the benefits of customer choosing pure online billing over paper billing.
3.10.2012

Monadnock - A Field Guide, Eco-Friendly, Efficient and Effective Print, 2008
The purpose of this guide is to offer information in support of sustainable design and print. The message is threefold: Eco-friendly design can be cost-efficient, environmentally sensitive and beautiful. This guide gives graphic professionals the opportunity to think about design differently.
3.10.2012

AF & PA - Recycling Symbol Guidelines & Environmental Marketing Claims
The following are FTC guidelines to utilize in order to avoid consumer deception when making environmental marketing claims.
3.10.2012

LePochat et al - Comparative LCA of a Digital Invoice versus a Paper Invoice, 2010
This study shows that in opposition to common thinking, what is too quickly called dematerialization is not always so environmentally friendly.
3.10.2012

OgilvyEarth - From Greenwash to Great, 2010
This handbook is intended to be a practical guide for marketers who are keen to explore how sustainability can create opportunity for their brand, who aspire to develop great sustainability-related marketing and who are anxious to avoid the pitfalls of greenwash.
3.10.2012

Vendetti, Richard - White Paper: Effect of Methodology on the Life Cycle Analysis of Paper Products, 2012
This paper looks at three studies and the methods used to substantiate their LCA conclusions.
3.10.2012

Carbon footprint and environmental impacts of print products from cradle to grave - Results from the LEADER project (Part 1)
This study published by Pihkola et al. in 2010 is one of the most comprehensive to date regarding the life cycle carbon footprint of print and paper products.
3.8.2012

CSR's Europe Sustainable Marketing Guide
This guide is included here because it is an excellent resource on proper environmental marketing.
2.28.2012

Ten Ways to Green your Paper
This article, published in the January 2011 issue of Pulp and Paper International, outlines ten ways to minimize the environmental impacts of paper, including sustainable sourcing and forestry, mill environmental performance and reporting.
2.28.2012

Dovetail Partners Inc., Carbon 101: Understanding the Carbon Cycle and the Forest Carbon Debate, 2012
Even though Congress is unlikely to adopt “cap and trade” or other approaches to reduce the emissions of carbon dioxide and other greenhouse gases for the foreseeable future, the Environmental Protection Agency is seeking to curtail emissions through new regulation, and the result could be substantial for communities, the environment and the economy. So what is the fuss all about? What exactly is the carbon cycle? What is meant by such terms as “carbon dioxide equivalence”, “carbon neutrality”, “fossil carbon,” and “substitution effect”? And, to what are people referring when using the term “carbon debt”? This report starts from square one of the carbon cycle to explain this and other aspects of the carbon debate and what it all means.
2.26.2012

WRI, Insights From the Field: Forests for Climate and Timber, 2011
The Carbon Canopy is a novel partnership among companies (including Domtar, Staples, Columbia Forest Products, and Coca-Cola), landowners, and non-governmental organizations that seeks to leverage markets for ecosystem services to increase the area of southern U.S. forests certified as sustainably managed. The partnership aspires to sustain southern forests for their economic, climate, water, and other benefits.
2.26.2012

Printing and Writing Papers - Life-Cycle Assessment Summary Report
The American Forest & Paper Association (AF&PA) and the Forest Products Association of Canada (FPAC) initiated a life-cycle assessment (LCA) to evaluate the environmental impact of four North American grades of printing and writing (P&W) papers. The study is the most comprehensive ever conducted for North American printing and writing papers.
2.14.2012

Sappi North America 2011 Sustainability Report

2.13.2012

Sustainable Use of Recycled Fiber
This brief is provided to offer guidance to those looking for information regarding the benefits of recycling paper and the responsible use of recycled fiber. The information can be used to help make informed decisions when buying paper and in developing policies or statements to help promote recycling.
2.4.2012

CRS, 2010 Green-e Verification Report, 2011
Green-e® is the nation’s leading independent certification and verification program for renewable energy and greenhouse gas emission reductions in the voluntary market. There are three Green-e programs: Green-e Climate is a certification program that sets consumer-protection and environmental-integrity standards for carbon offsets sold in the voluntary market. Green-e Energy is North America’s leading independent certification and verification program for renewable energy.Green?e Marketplace recognizes companies that make meaningful commitments to use renewable energy by allowing them to display the Green-e logo when they have purchased a qualifying amount of renewable energy and passed the program’s verification standards.
2.3.2012

Neilsen, The Evolution of Circulars: From Print to Digital, 2011
To "determine the relative merits of print vs. digital media in today's retail environment," Neilsen undertook an extensive survey of 11,000 U.S. adults, examining marketing channels and their sway on shoppers.
2.3.2012

Javelin Strategy & Research, 2011 NACHA PayItGreen Consumer Survey Direct Deposit, 2011 via ACH
This survey by Javelin Strategy and Research shows that convenience continues to be the major reason people choose direst deposit over paper checks. The survey was commissioned by Pay It Green, an organization led by the NACHA - the Electronic Payments Association, to promote electronic financial transactions and communications over paper based on environmental considerations.
2.3.2012

Carbon Offsets and Renewable Energy Certificates RECS
The purpose of this brief is to provide a general understanding of carbon offsets and renewable energy certificates RECs. In addition, information is presented regarding how RECs and offsets are used in the paper and printing industries. Paper buyers can use this information to make informed decisions regarding suppliers and claims about their products and performance. They may also choose to use these instruments for achieving companyspecific goals related to energy and greenhouse gas emissions.
1.31.2012

Lifecycle Assessment of Paper Products, part 1
This brief is provided to offer guidance to those looking for information regarding Life Cycle Analysis LCA as it applies to the paper and printing industries. The information can be used to help make informed decisions when buying paper and in developing environmentally responsible procurement policies for paper.
1.31.2012

Envrionmentally Responsible Paper Procurement Policies
The purpose of this brief is to provide guidance to our customers and stakeholders on the procurement of environmentally responsible paper. The information below can be used to develop an environmental policy or guidelines on paper procurement and to train staff. At the end of each section are suggestions on wording that can be included in a policy or guideline document.
1.30.2012

Life Cycle Carbon Footprint of the National Geographic Magazine
A partnership between National Geographic magazine and it paper supplier (Verso Paper Corp.) and printer (Quad/Graphics) helped determine the publication’s carbon footprint and identify opportunities for further environmental improvement.
1.10.2012

NNA/Reynolds Journalism Institute - 2011 Community Newspaper Readership Survey
Readers prefer their community newspapers for local news and advertising.
1.9.2012

Greenpeace, Guide to Greener Electronics, 2011
This Greenpeace report evaluates manufacturers of computers, smartphones and other electronic devices based on their progress on reducing environmental impacts in areas including energy and greenhouse gas emissions, use of hazardous substances, recycling and use of recycled materials, chemicals management, sustainable paper purchasing policies and more.
12.3.2011

Checkfree - Understanding and Driving Electronic Bill Adoption: Enabling Biller Organizations to Push for Paperless Billing, 2007
This document provides a comprehensive analysis of paperless billing utilizing several research inputs and models to help biller organizations understand the challenges and opportunities associated with consumer adoption of e-bills.
12.3.2011

EMSA - 2010 U.S.Mailing Industry Job Study, 2011
This study provides data on the mailing industry’s contribution (including print and paper) to U.S. jobs and gross domestic product.
12.3.2011

Malmsheimer, R.W., et al - Managing Forests because Carbon Matters: Integrating Energy, Products and Land Management Policy, 2011
This new study found that energy produced from forest biomass merely returns recently absorbed carbon to the atmosphere, and essentially results in no net release of carbon, provided overall forest inventories are stable or increasing.
12.3.2011

US FTC- Guides for the Use of Environmental Marketing Claims, 2010

11.21.2011

O'Hara,K. and Sellen,A., - A Comparison of Reading Paper and On-Line Documents. 1997

11.14.2011

Nielsen,J. and Pernice, K. - Eyetracking Web Usability, 2009

11.14.2011

Haggith,M., Is Paper-Free Really Green? Part II, 2010

11.14.2011

Jinglei et al. - Forecasting Global Generation of Obsolete Personal Computers, 2010

11.10.2011

McAfee and ICF: The Carbon Footprint of Email Spam Report, 2009

11.10.2011

Bull, G. and Bull, J. - From Paper To Pixels, Evaluating the Impacts of an Industrial Transition, 2010

11.10.2011

Mangen, A., - Hypertext fiction reading: Haptics and immersion, 2008

11.10.2011

Gower et al., Following The Paper Trail, 2006

11.10.2011

Confederation of European Paper Industries, Framework for the Development of Carbon Footprints For Paper Products, 2007

11.10.2011

WRI & WBCSD - Sustainable Procurement of Wood & Paper-Based Products, 2009

11.10.2011

AF&PA, Paper Recycling, 2009.

11.10.2011

UN FAO Global Forest Resources Assessment 2010

11.10.2011

Direct Communications Group - The Mailing Industry Job Study, 2010

11.9.2011

IPCC, Synthesis Report, Climate Change, 2007

11.9.2011

UN FAO, Impact of the Global Forest Industry on Atmospheric Greenhouse Gases, 2010

11.9.2011

Sustainable Forestry Initiative Forest Certification, How the SFI Program Compares,2010

11.8.2011

Kauppi, P. et al - Returning Forests Analyzed With Forest Identity, 2006

11.8.2011

United Nations Framework Convention on Climate Change, 2007

11.8.2011

WRI, Navigating the numbers, greenhouse gas data and international climate policy, 2005

10.26.2011

AF and PA Sustainability Report 2010

10.26.2011

Seneca Creek Associates for AF and PA - 'Illegal' logging and global wood markets, 2004.

10.26.2011

U.S. Department of Energy, National Renewable Energy Laboratory website - Biomass Energy Basics.

10.26.2011

U.S. Environmental Protections Agency website - Benefits of Paper Recycling.

10.26.2011

Technical Association of the Pulp and Paper Industry (TAPPI) Paper University - Frequently Asked Questions.

10.26.2011

World Resources Institute - Navigating the Numbers. Greenhouse Gas Data and International Climate Policy 2005.

10.26.2011

Miner R - NCASI: Clearing the Air about Biomass Carbon Neutrality, Paper 360, March 2007.

10.26.2011

Kruhr R and Williams E - Computers and the Environment: Understanding their Impacts. United Nations University.

10.26.2011

U.S. Forest Service - Who Owns America's Forests, 2009.

10.26.2011

American Forest and Paper Association (AF&PA), news release - AF&PA Announces Continuing Commitment to Sustainability through Better Practices, Bette Planet. March 29, 2011.

10.26.2011

U.S. Environmental Protection Agency website - Carbon Sequestration in Agriculture and Forestry.

10.26.2011

NCASI - The Greenhouse Gas and Carbon Profile of the Global Forest Products Industry, Special Report 07-02 2007.

10.26.2011

McAfee, The Carbon Footprint of E-mail Spam Report, 2009.

10.24.2011

Williams E., et al - Forecasting Global Generation of Obsolete Personal Computer, Journal of the Environmental Science and Technology, American Chemical Society, Vol 44, No 9, 2010.

10.24.2011

United Nations Environment Program (UNEP) - E-waste: The Hidden Side of IT Equipment Manufacturing and Use, 2005.

10.24.2011

Computer Aid International - Special Report Series: ITC and the Environment, Report No 3, 2010.

10.24.2011

Hoang A et al, Life Cycle Assessment of a Laptop Computer and its Contribution to Greenhouse Gas Emissions. National University, San Diego, 2010.

10.24.2011

Moberg A., et al - Life Cycle Assessment of Printed, Web Based and Tablet E-paper Newspaper. KTH Centre for Sustainable Communications Stockholm, Sweden.

10.24.2011

U.S. Environmental Protection Agency (EPA) website: Statistics on the Management of Used and End-of-Life Electronics.

10.24.2011

Arnfalk P., Analyzing the ICT - Paper Interplay and its Environmental Applications

10.24.2011

Two Sides UK: Press Release

10.24.2011

CheckFree Research Services: Understanding and Driving Electronic Bill Adoption.

10.24.2011

Terrachoice: The Sins of Greenwashing - Home and Family Edition 2010

10.24.2011

Institute of Scrap Recycling Industries (ISRI): Recovered Paper Facts

10.24.2011

U.S. EPA: Municipal Solid Waste Generation, Recycling and Disposal in the United States: Facts and Figures for 2009.

10.24.2011

Metafore - Recycled Content and Virgin Fibre: Environmental, Economic and Technical Considerations for Magazine Publishers 2009.

10.21.2011

Metafore - The Fiber Cycle Technical Document,Summary Report 2006.

10.21.2011

Boguski, T., Life Cycle of the National Geographic Magazine, International Journal of Life Cycle Assessment.

10.21.2011

American Forest and Paper Association and Forest Products Association of Canada: Printing and Writing Papers Life Cycle Assessment Summary Report

10.21.2011

American Forest and Paper Association: Recycling Facts

10.21.2011

World Resources Institute - Sustainable Procurement of Wood and Paper-based Products

10.21.2011

Bowyer J et al: Life Cycle Impacts of Forest Management and Bioenergy Production 2011

10.21.2011

United Nations Framework Convention on Climate Change - Technical Paper, Estimation, Reporting and Accounting of Harvested Wood Products 2003.

10.21.2011

International Energy Agency Bioenergy Task 38: Answers to 10 Frequently Asked Questions About Bioenergy, Carbon Sinks and their role in Global Climate Change

10.21.2011

United Nations Convention on Climate Change - Technical Paper, Estimation, Reporting and Accounting of Harvested Wood Products 2003

10.21.2011

U.S. Environmental Protection Agency - Catalog of CHP Technologies 2008

10.21.2011

Agenda 20/20 Technology Alliance; U.S. Department of Energy; et al - Forest Products Industry Technology Roadmap 2010

10.20.2011

World Resources Institute - Trees in the Greenhouse: Gas Data and International Climate Policy 2008

10.20.2011

United Nations Economic Commission for Europe, Food and Agricultural Organization 2009-2010 Forest Products Annual Market Review

10.20.2011

WWF Guide to Buying Paper 2010

10.20.2011

WWF Position on Forest Certification April 2010

10.20.2011

World Business Council for Sustainable Development and NCASI - The Sustainable Forest Products Industry Carbon and Climate Change 2005

10.20.2011

SFI - Fact Sheet, 2007.

10.17.2011

UN FAO Secretariat note on criteria and indicators for Sustainable Forest Management

10.17.2011

NASF - Policy paper on Certification 2008
A policy statement approved by resolution by the National Association of State Foresters.
10.17.2011

Sustainable Forestry Initiative - Progress Report May 2011

10.17.2011

Forest Stewardship Council - Global FSC certificates: type and distribution March 2011
This report details FSC certification across the world.
10.17.2011

The Rise and Fall of Timber Investment Management Organizations: Ownership Changes in U.S. Forestlands, Pinchot Institute for Conservation Distinguished Lecture Series 2007.

10.14.2011

USFS - Interim Update of the 2000 RPA Assessment, Highlights 2007.

10.14.2011

Society of American Foresters - State of American Forests 2007

10.14.2011

USDA National Report on Sustainable Forests - 2010
This important report gives a comprehensive insight into the current situation in U.S. forests.
10.14.2011

United Nations Food and Agriculture Organization (UN FAO), Secretariat Note on Criteria and Indicators for Sustainable Forest Management,

10.13.2011

Eastman Kodak 2010 Sustainability Report

7.17.2011