Printed Word Still More Trustworthy than Email, Survey Says
Printed correspondence still has a place because the general public still doesn't trust emails, according to research carried out by Pitney Bowes.
January 12, 2012
The mailing equipment manufacturer surveyed
1,000 people in order to reveal the public’s preferences when communicating
with the government and local authorities.
It found that 50% of respondents prefer to respond to
communications through the post, while 33% opt for email.
However, 74% of respondents said they feared important email
messages from government and local authorities could automatically be filed as
junk or fail to be noticed, with 84% claiming that important government issues
are best communicated by post.
Meanwhile, 95% of respondents agreed that a choice of channels
was the key to success when interacting with government agencies.
Pitney Bowes UK managing director Patrick Jelly said:
"Technology has changed almost every facet of life. But citizens do not
always want to use modern technology to communicate with the government. We
think the government needs to listen to people when well over 90% say they want
to be offered a choice when it comes to how they receive their information.
"Gauging the public’s opinion is critical and it is only by
communicating and interacting successfully with us all that governments will
reach their targets for citizen engagement and take-up of services."